However, the unique value that an IP can provide
is that it certi?¬?es information about the business
relationship that ties it to its users. A government can
certify the nationality of its citizens, a credit agency can
issue claims about the credit situation of its customers,
and so on.
What is the value of this information?
For some claims, such as the validated email address just
mentioned, it??™s easy to see the value??”any site accepting
such a token can have a higher con?¬?dence that the user
is a real person, not some automated bot. Other claims,
however, may not be so evident, but the IP??™s relationship
to the RP might help put this in perspective. As an RP, an
online candy retailer might not ?¬?nd much value in a
user??™s color selections but could certainly bene?¬?t from
knowing factors that will affect a purchasing decision??”
perhaps the user is diabetic and would be interested in
sugar-free snacks. Purchasing habits, gathered over the
course of years of business with a client, could also provide
potential partners with a heads up as to the signi?¬?-
cance or value of a particular customer.
How can I maximize the value of my data?
Not all the data an IP knows about a user is suitable for
exposure as a claim.
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